fairtells.

We want to amplify and celebrate the voices of those who champion a more sustainable world.

By sharing the knowledge and experiences behind the stories of global businesses, non-profit institutions, small and medium-sized makers employing sustainable practices — we strive to inform, inspire and empower people across the planet.

We believe everyone can make lifestyle changes, on their terms, and eventually contribute with their individual actions to the global impact sought by the Sustainable Development Goals.

We learn from subject matter experts, global institutions and smaller non-profit initiatives helping to define the global sustainability landscape.

We collaborate with global commercial corporations, small to medium-scale makers, by amplifying and celebrating their sustainable practices.

Our value proposition is based on our design-led mindset, and our combined expertise in user-centricity, creative leadership and storytelling.

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Our why, enables everyone to partner and to focus on co-creating impact for the end-user within a specific context.

Our how, a mindset and a toolbox effective for creating meaning, purpose, context, quality and alignment.

Our what, creates relatable stories that people can understand and also trigger them into action.

We have hands-on experience in storytelling, information visualisation, global communications, thought leadership and corporate reporting. Most of them demand excellence, quality, precision, clarity and transparency.

Our deep understanding of brand identity and branding communications allows us to seamlessly align with your overall brand. And although we have experience in multiple channels and touchpoints, we prefer to use social media as our primary channel, because:


  • We can establish an open dialogue with the end-user
  • It is useful in amplifying compelling stories
  • Helps reduce costs and production times
  • Allows us to measure impact quickly
  • Creates an overall increment of agility

Who we are


Together, we bring decades of combined international experience in communications, design, brand experience, digital media and social media - working for creative agencies and international corporations, including Fortune 500s.

Pepe Vargas,
Experience Designer


I bring a wealth of cross-discipline, multi-industry skills gained in creative agencies and Fortune 500s, designing user-centric brand experiences across print, digital, social, and experiential channels.

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Alejandro Ortega,
Digital Consultant


I am full-scale digital business development strategist with a drive to create coherent, scalable and sustainable online storytelling and digital architectures, with a specific expertise in social media.


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Sustainability stories

supported with data,

delivered with emotion.

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